WRONG HOUSE

WRONG HOUSE

Introducing Issue 10: HOLDOUTS.

A letter from the editor.

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Lila Allen's avatar
Wrong House and Lila Allen
Aug 06, 2026
∙ Paid

Hi there, housemates,

About a week ago, a piece of New York City history revealed itself. For decades, a towering sign in Herald Square has concealed a five-story building that, around 1900, was snapped up by a department store rival hoping to gain leverage over Macy’s as they moved into the neighborhood. The plan failed; Macy’s built its retail monolith…

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