WRONG HOUSE

WRONG HOUSE

Trust the Process

Despite the wealth of digital tools available today, iterating through physical models remains an indispensable way for designers to land on their next big idea.

Wrong House's avatar
Wrong House
Sep 08, 2025
∙ Paid
Kiki Goti in her studio, surrounded by sketches and clay prototypes of her Graces collection. // Photo by Vincent Staropoli, courtesy the designer

Written by Diana Budds

Designers rarely agree on matters of style, but one resounding place of alignment is that making is an iterative act. The “napkin sketch” is a myth: Arriving at the beautiful pieces we se…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Lila Allen · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture